About Us

Our Approach to Delivering Business Outcomes

Madison Cross uses its proprietary “3 Dimensions” (3D) approach to delivering sustainable change and measurable business outcomes.

This approach uses a 3 phase approach (Direction – Design – Delivery) which highlights the need for a clear strategy and direction, but has a clear emphasis on the need for a viable detailed operating model and then a heavy focus on the delivery and execution of the model at the coal face of the organisation.


This approach underpins all projects which Madison Cross teams are involved in and has delivered significant strategic, operational and financial benefits results to all our clients in line with the desired strategic goals established at the onset of the project.

Leadership Team

The Madison Cross leadership team is comprised of senior, experienced professionals, who have been on both sides of the executive line management and corporate consulting environment.

Our team members have a balanced perspective on most topics and would be pleased to meet to provide the Madison Cross point of view on a range of themes.


Tony Karabatsas

Partner - Corporate & Business Strategy

Tony is the Managing Partner with Madison Cross and the National Practice leader of the Strategy and Operations Group.

Tony is a specialist cosultant in the areas of strategic planning, functional strategy development and operational planning with a special interest in e-enabled operations.

He has had extensive senior management experience having held roles including Vice President with Cap Gemini Ernst & Young and National Practice Leader at KPMG Consulting.

Tony has led many large scale strategy and supply chain transformation engagements with major Australian manufacturers, distributors and retailers including global consumer products organisations.

Tony holds a Masters in Business (Marketing) and Bachelor of Applied Science (Computing & Operations.)


Mark Robinson

Partner - Technology & Transformation

Mark is a Partner with Madison Cross and the National Practice Leader of the IT Transformation Practice working in the Consumer and Industrial Markets, Financial Services, Utilities and Natural Resources Sectors.

With over 22 years of industry experience across the energy, natural resources/petroleum and financial services sectors, Mark is a seasoned business and IT Professional. He has successfully completed several assignments for Global and National organisations including 2 years as Programme Director on a global shared services project for the world’s largest Mining Company.

Mark specialises in IT Governance and Process Improvement and is a member and contributor to the Project Management Institute (PMI) and the IT Service Management Forum. He holds a Bachelor of Information Technology (Data Comms) and a Bachelor of Business Studies (Management.)