Marketing, Sales & Research

The Madison Cross Marketing, Research and Sales Effectiveness practice focuses on delivering targeted marketing insights and market development strategies delivered through a range of practical tactics and activities. The outcomes of our marketing research and strategy engagements are focussed plans which add real value through improved positioning, customer understanding and ultimately revenue growth and strong bottom line improvement.

The practice has completed work for a wide range of major Australian and global corporate and listed clients across a range of sectors including Retail, Food & Beverage, Consumer Goods, Building Products, Logistics / Postal, Health and Government.

The Marketing, Research and Sales Effectiveness practice delivers a range of services to its clients including:

Marketing and Growth Strategy

Targeted Market Research

Branding and Positioning

Product development

Pricing Strategy

Distribution Strategy

Promotional Strategy

Business Case Development

Transformation Design and Implementation Program


The Madison Cross marketing approach works from the customer back and seeks to segment the market and target the optimal sectors and customer groups to deliver optimal value and overall service performance through the delivery of the right marketing mix. Using these proven marketing frameworks, our team has successfully delivered marketing and profit improvement to across a wide range of strategy engagements for tier one clients.